Rachel helped bring the brand from the niche idea of a pioneering line of eco-conscious outerwear, long before sustainable fashion became mainstream, to a fashion-forward icon, worn by Snoop Dogg during his MTV televised Europe tour, longtime activist Woody Harrelson, and The Fun Lovin' Criminals, among others. With her support, the brand expanded its global reach and solidified its cult following in both the fashion and cannabis spaces.

This was Rachel’s first taste of combining marketing, visuals, and cultural strategy—and it stuck.

After nearly seven years in Amsterdam, Rachel felt the pull back to the States—this time, to Los Angeles. Within weeks of her return, she found herself walking through the doors of Larrabee Sound Studios.

What came next would mark the beginning of a two-decade (and counting) career shaping some of the most iconic creatives and creative spaces in music.

Studio Management Meets Brand Architecture

At Larrabee Sound Studios, Rachel started at the front desk. Within a year, she was tapped to run the entire operation, stepping into the Studio Manager role—overseeing day-to-day operations, client experience, and business strategy. But more than that, she helped shape the evolution of Larrabee, ushering It into a new era.

Rachel brought a holistic approach to studio management—combining sonic workflow systems with brand positioning, marketing, and interior design. She spearheaded the expansion from three to five recording rooms—revolutionizing the space both sonically and visually, each space designed not just for function, but for feel. Her visual and operational innovations revived the Larrabee experience making it not only recognizable—but unforgettable.

Working with artists like Alicia Keys, Justin Timberlake, John Mayer, and John Legend, and Grammy-winning engineers like Dave Pensado, Manny Marroquin, and Jaycen Joshua, Rachel became the connective tissue between vision and execution, talent and space, sound and image.

Creative Direction at Scale: RedZone & Beyond

From Larrabee, Rachel moved to RedZone Entertainment (now RZ3 Recordings & Sessions Atlanta), where she operated across both coasts. In addition to managing studio operations and cross-branding both creative spaces, she assisted in branding and marketing strategies for the entire roster of signed artists, producers, and songwriters under RedZone.

Rachel’s ability to build and optimize recording spaces was instrumental in RedZone’s transformation. She streamlined operations, updated state-of-the-art rooms, and developed workflows that ensured consistency and excellence across both locations. Under her leadership, RedZone became so influential that it is now home to Sony/ATV Music’’s Atlanta studio headquarters.

Working alongside Grammy-winning producer Tricky Stewart, Rachel crafted rollouts, visual language, and story arcs for RedZone East and West, and worked alongside icons like Future, Frank Ocean, Katy Perry, and Justin Bieber. She also collaborated with The-Dream, Justin Tranter, Kuk Harrell, and Josh Gudwin—delivering career-shaping branding work behind the scenes.

While at RedZone and beyond, Rachel connected with multiple Grammy-Winning artist and songwriter, The-Dream, running the merchandising division for his brand Contra Paris. She headed up creative product development, brand cohesion, and multi-platform rollouts across apparel, creative activations, and entertainment industry campaigns.

Interior Design with a Frequency

Every studio Rachel touched became an experience—from the gear to the vibe. Her background in brand storytelling naturally expanded into interior design, infusing physical environments with symbolic identity and mood.

She reimagined creative spaces not just for sound—but for impact. This included Larrabee’s Studio 4 and Studio A and her transformation of Clear Lake Recording Studio’s Studio B into an immersive Dolby Atmos mixing room now known as The Gatsby Room. With custom lighting, luxurious textures, and an intentional blend of visual and sonic excellence, the room now lives up to its cinematic name.

But she didn’t stop there. Rachel led the redesign of the studio’s reception, kitchen, artist lounge, and outdoor patio space—transforming Clear Lake into a multi-sensory environment that inspires both the artist and the audience before the first note is even played.

The Consultant Behind the Curtain

As the founder of Rachel Gray Creative, Rachel now brings her full-spectrum expertise to creatives and creative spaces ready to evolve. Her consulting isn’t cookie-cutter—it’s immersive, strategic, and always tailored.

She’s built out branding systems, marketing rollouts, and interior design plans for:

• New studio builds & legacy remodels

• Artist and engineer rebrands

• Press kits, visual storytelling, and launch strategy

• Studio sound and aesthetic alignment

• Business operations and backend systems

• Full-spectrum career direction / pivots for creatives and creative spaces

From technical design to staffing structures, branding to marketing strategy, Rachel connects every piece of the puzzle. Drawing from her experience with legendary studios, her eye for design, and her background in marketing high-profile artists and events, she delivers long-term strategies that transform creatives and their spaces into recognized, respected, and revenue-generating powerhouses.

From refining acoustics to choosing textures that reflect a sonic identity, Rachel fuses left-brain precision with right-brain magic. Each consulting project is an ecosystem: part brand, part blueprint, part soul.

Select Projects & Roles

Rachel’s fingerprints are on some of the most influential projects and spaces in the industry:

• The-Dream’s GENESIS Visual Album – Project management, brand oversight, rollout strategy

• Clear Lake’s “The Gatsby Room” – Studio B transformation into a Dolby Atmos jewel box

• Contra Paris Merchandising – Product development + brand alignment

• Volume Studios / Light Sonic Division – Studio build-out, design / redesign + strategic business consulting

• Larrabee Studio Expansion – Studio build-out, design, systems, and brand identity

• Creative Studio Referrals – Curated matches between artists and dream spaces

• Event Production – Grammy events, artist showcases, and private label activations

• Writing Camp Coordination – Roster building, room strategy, and session logistics

• Visual Narrative, Subliminal Story + Content Strategy – Press kits, campaigns, one-sheets, and artist messaging

• Interior Design + Sound Consulting – For studios, agencies, and creative spaces

• Career Consulting + Creative Direction - For sound engineers, producers, songwriters artists and creatives

The Architect of Frequency

At every stage—Amsterdam coffeeshops, L.A. studios, artist rollouts, or luxury remodels—Rachel has followed the same code: Build the brand first, and everything else will follow.

She’s not here to help creatives and creative spaces get seen—she’s here to help them get remembered. Whether it’s a studio build-out, a sonic rebrand, or a campaign strategy that breaks algorithmic noise, Rachel builds lasting cultural resonance from the inside out.

Ready to build something that hits deeper?

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